Today I am exploring the new Squarespace Client Invoicing tool that is built directly into the website dashboard, allowing you to manage both your website and invoicing in one location.

There are three essentials that I like to see on all bakery websites, whether you are a home baking business or have your own shop. These elements will help your customers to learn exactly what you do and how they can order from you and they will also increase your likelihood of being found in an online search.

A website is an essential marketing tool for your bakery. It allows you to be found by new customers, to look professional and stand out from competitors. However, with so many different ways and means of getting a website, it can become overwhelming. I'm going to break this process down for you, outlining your different options and what you need to prepare before starting the process.

Branding your business will really help you when it comes to marketing your bakery, it will give you direction and will help guide the language you use, the style of your marketing design…all the way down to how to package your orders.

Do you find that you often get asked the same types of questions over and over again by potential customers?  It can become time consuming, especially if people are reaching out to you on different platforms, so creating one place where you can provide answers to the most common questions will be such a relief to you.

Confidence is absolutely key to being successful at just about anything, especially running your own business. You’re putting yourself out there to be judged all day, every day and if you’re not sure of yourself and your skills, it can get tough. Today I’m sharing a blog, written by Aurelia of Philosophy of Yum, that talks all about taking control of your fears and pushing though.

This week I had the pleasure of guest posting on my friend Aurelia’s website Philosophy of Yum. She is a home baking business owner, based in South Africa, and she bakes the most wonderful goodies. She also shares brilliant baking business tips on her blog, so you should go and have a read!

Every page on your baking business website is a place to attract new cake orders, and the about page is a great opportunity to connect with your customers by giving them a chance to get to know you.  It’s important that you don’t cram your website full of text and information as it can overwhelm potential customers and they may leave the website before they even see what you have on offer. 

In part two of my website series I’m focusing on the ‘how’ when it comes to setting yourself up with a website for your baking business. If video is your thing, click above to learn all about designers vs DIY-ing and how to plan your content. Otherwise, read on…

By now you’ll have realised that I just won’t stop going on about the benefits of a website for your baking business. It really is true though. I want you to maximise every hour you spend in your baking business, and by having a website that works for you, you can start to streamline your business and save yourself time.

Having a quick way to calculate how much you are going to charge for a cake order will save you so much time when it comes to running your business. Cake pricing is the source of stress, headache, worry and sometimes even disagreements with clients!

Having a streamlined process to collect information from clients is an really simple way for you to save time and maximise efficiency in your business. Although each order is unique there are many ways in which they are similar and much of the same information will be required from clients.