YOU'RE A BAKER, NOT A GRAPHIC DESIGNER

You love to create edible masterpieces to delight your customers and you want nothing more than to share your skills (and cakes) with as many people as possible!

You deserve have a flourishing business, which means growing a solid reputation and stand out brand that will set you apart and allow you to shine above the rest.

Learning Photoshop to design a logo is expensive and confusing.  Getting your head around business card templates is making your head spin.  Grappling with free web-builders is scrambling your brain.

NO MORE!

Step away from the computer and get back to your bowls and spatulas.  I'm here to help!

I'm Kirsty, ex-cake business owner turned website and brand designer for small and home-based baking businesses.  I've been where you are and with the many hours is takes to bake and decorate a beautiful cake, it is difficult to justify time spent on getting your business branding in shape.

I would love to work with you so please check out out my design packages below and get in touch if you're ready to take your cake business to the next tier! (pun intended)

BRANDING

This is perfect if you're just starting out and in need of a branding style and logo, or if you are looking to redesign your current logo design.

This package includes:

  • A branding questionnaire
  • Inspiration board
  • Three black and white logo options
  • Colour version of chosen logo
  • Brand style & font guide

Cost: £150/$200
Project length: Two weeks

WEBSITE DESIGN

My two week web design package is great to get you up in running very quickly.  You will get a complete Squarespace website design including the following:

  • Design questionnaire
  • Full design of a website tailored to your businesses needs made up of 5 pages, eg homepage, gallery, contact page, shop.
  • Mobile compatible design
  • Custom icons, headers & buttons to make your website look cohesive and really stand out.

Cost: £250/$300
Project length: Two weeks

Additional requirements: Squarespace account (from £10/$12 per month to £15/$18 per month, which includes hosting and an option to include domain purchase)

BRAND DELUXE

The delux package includes everything in the Standard package, along with the following:

  • Business stationary
    • business card
    • invoice/receipt
    • order form
    • e-mail signature
  • Social media branding
  • Packaging stationary
    • labels
    • stickers

Cost: £200/$250
Project length: Three weeks


MY DESIGN PROCESS

(NB This is a rough guide to the design process, each project and client will receive a bespoke service appropriate to their project.)

Step 1

Following your initial enquiry I will send you a detailed questionnaire to allow me to understand your needs and requirements.  Once I’ve had a look over your answers I will book you a spot in my calendar and ask for a deposit of half the total cost.

Step 2

Next I will create a Pinterest board for you to share all of your inspiration, be it colours, websites, images etc, to give me a feel of the appropriate design direction.  Using all of the information gathered I will put together some sketches and mood boards for your comment and feedback.

Step 3

Next, if you have the branding packages I will send you three logos in black and white for you to chose from and comment on before developing one into the colour design.  If you have the web design package I will send you a mock up of the homepage for your for comment and I will make up to three rounds of revions on the layout until you're completely happy with the design.

Step 4

This is where I get busy and set out all of your pages and block out your content.  During this phase you will gather together and send me all of the content you wish to include on the site.
 

Step 5

The final draft of your site will be emailed to you for final comments and revisions.  When you are happy with the layout the final payment will be due.

 

Step 6

At this stage I will transfer the site to your server, or in to your name, walk you through the process for adding content, publishing a blog post, etc and give you a document including any files, fonts and colours used.

 

STEP 7

ENJOY YOUR NEW WEBSITE/logo WE'RE DONE!


INTERPRETING THE JARGON

If you’re a complete newbie to the website game please check out this blog post which breaks down all the terms you need to understand and the step by step process of setting up your own website.