Posts in Websites
Writing an About Page for Your Bakery Website

Every page on your baking business website is a place to attract new cake orders, and the about page is a great opportunity to connect with your customers by giving them a chance to get to know you.  It’s important that you don’t cram your website full of text and information as it can overwhelm potential customers and they may leave the website before they even see what you have on offer. 

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WEBSITES & BAKING BUSINESSES

By now you’ll have realised that I just won’t stop going on about the benefits of a website for your baking business. It really is true though. I want you to maximise every hour you spend in your baking business, and by having a website that works for you, you can start to streamline your business and save yourself time.

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WHY I RECOMMEND SQUARESPACE FOR CAKE BUSINESSES

When you’re looking to build a website for your cake business the amount of options can be overwhelming, and looking in Facebook groups can only add to the confusion because everyone has their own experiences and opinions.  The only real way to know which will work for you is to test drive them, but that can take time and a bit of know-how, so today I’m going to run through why I think Squarespace is the best solution for bakers looking to show off their cakes online.

EASY TO USE

The drag and drop nature of how a Squarespace page is build makes it really easy for someone who isn’t experienced with website building.  You are able to edit the content live on the page so you always know what your end result is going to be.

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PLANNING YOUR CAKE BUSINESS WEBSITE

Portions of this post are taken from my DIY Your Baking Business Website course.  For more information about that, click here.

Before you dive into building your cake decorating or baking business website, you need to take some time to plan out what you are going to create.  A website without a purpose, or clear function, will not be worth the time you’ll take to create it.

Likewise, a website than has good content, but doesn’t align with your business and brand style, will not help you attract the right kind of customers and will leave those who do visit confused about your message.

The two keys to a good website are CONTENT & STYLING.

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HOW MUCH DOES A BAKING BUSINESS WEBSITE COST

Costs are always at the centre of every decision you make as a business owner.  Every penny spent is considered carefully, sometimes agonised over, because everything that goes out takes away from your profit and how much you can afford to pay yourself.

What’s particularly important is the return on costs.  Some costs are easy to account for and see a direct return on, for example, without spending money on ingredients, cake boxes and tools you would have nothing to sell.  Specifically, all of the ingredients, packaging and decoration for a particular cake can be added up and compared with what the cake was sold for.

Other business costs, or expenses, are harder to quantify and return is harder to measure.  Advertising can be something that can eat into your expenses but it’s not always easy to know exactly how many sales are being driven from it.

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HOW TO STRUCTURE YOUR BAKING BUSINESS WEBSITE

I’ve talked before on the blog about the importance of having a website for your business, so today I’m going to go into a little more detail about what that website should look like and how it should function.  It doesn’t have to be complicated but there should be enough of a structure to allow your potential customers be guided through the site on a coherent path.

WHAT IS THE PURPOSE OF YOUR WEBSITE?

Firstly you must decide what you want out of your website.  

Will it be...

  • An online shop to sell your products directly?

  • A portfolio for your cake creations?

  • Somewhere for people to understand your brand and make contact with you?

  • A blog sharing behind the scenes from your kitchen or baking tips?

  • An information hub for you to direct customers to, containing answers to FAQ’s?

Your website can cover a number of these elements but it should be serving one primary purpose, meaning when visitors land on your page they understand straight away what they are to do.

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