I’ve talked before on the blog about the importance of having a website for your business, so today I’m going to go into a little more detail about what that website should look like and how it should function.  It doesn’t have to be complicated but there should be enough of a structure to allow your potential customers be guided through the site on a coherent path.

You've heard that having a blog is a good way to market your cake business. You've seen that lots of websites and businesses now include one, but you don't know what to post or where to start. You don't even know if it would make a difference for your cake business.

Deciding on your baking businesses brand and logo can be one of the most painstaking tasks of setting up your business.  There are so many options and ideas it can be hard to even know where to start.  Not to mention how indecisive you become when making decisions for yourself...or maybe that's just me!

By far the most popular article on this site is my post about pricing your baking.  I continue to see questions on forums and in Facebook groups about how much to charge when you’re getting started so I thought I would revisit the topic, dig a little deeper and look at it from a couple of different angles.  If you’d like to get caught up please have a look at part one over here.