YOU'RE A BAKER, NOT A GRAPHIC DESIGNER
You love to create edible masterpieces to delight your customers and you want nothing more than to share your skills (and cakes) with as many people as possible.
You deserve have a flourishing business, which means growing a solid reputation and stand out brand that will set you apart and allow you to shine above the rest.
Learning Photoshop to design a logo is expensive and confusing. Getting your head around business card templates is making your head spin. Grappling with free web-builders is scrambling your brain.
Step away from the computer and get back to your bowls and spatulas. I'm here to help!
I've been where you are and with the many hours is takes to bake and decorate a beautiful cake, it is difficult to justify time spent on getting your business branding in shape.
Together we will dig into what your customers really want so you can take your cake business to the next tier! (pun intended)
"Kirsty became like a mind-reader and quickly honed in on what I liked and the style I was trying to achieve. Needless to say, I now love my website!"
- Jo, Cakes at No. 9
a thoughtful brand will help you attract your ideal customer - showing them you bake exactly what they need.
Struggling to get your order book filled up in advance? Learning about your ideal customer will arm you with the knowledge of how to speak directly to them, meaning you become they only baker they need!
Love your baking but embarrassed by your logo and brand? When you start out any logo will do, you just want to start baking! However, as you grow you need to match your marketing and branding with your already awesome bakes.
Are you struggling to stand out against the other bakers in your town? A brand that speaks directly to your target market, will make you memorable to customers. That high quality, care and attention you give to your baking can now be reflected throughout your business.
A cohesive brand & website will:
Allow your bakery to stand above the competition with a professional and cohesive brand.
Make your bakery as memorable as your bakes are delicious.
Finally tick ‘get website sorted’ off your to do list so you can get back to baking and let your website do the hard work!
So what are you waiting for?!
BAKE THIS HAPPEN
a branding & web design package
Investment: £1250 | Project length: 8 weeks
WHAT YOU GET:
Ideal customer questionnaire to help us hone in on who your bakery is serving and how to target them through your brand.
Colour palette and style guide, explaining where and how to use your new branded elements.
One primary logo and two alternative logos.
Social media icons and graphics to make sure wherever your business show’s up, everyone knows it’s you!
Business card design so you can share your business deets no matter where you are!
A fully customised, bespoke website tailored specifically to your baking business and your target customer.
Custom icons, headers and buttons that will make your site stand out from the rest and be remembered by those potential customers!
Integrated cake consultation scheduler - ask your clients the right questions and get them booked into your calendar easily!
Personalised tutorial videos allowing you to maintain and update your own website after handover.
A kick-off planning guide that will walk you through gathering the content you need for your site.
Integration to your existing social media accounts.
Basic SEO optimisation, to get your found online.
“You did a wonderful job and were so patient…I am very happy with my website and thankful for all your help!”
- MICHELLE, THANK YOU SWEETS
WHO THIS PACKAGE IS FOR?
This is for you if:
You’re ready to take your baking business to the next level, by attracting your dream customers.
You’re unhappy with your current website and/or brand, you feel like it doesn’t show off how awesome your bakery is.
You want a simple, streamlined system for handling customer enquiries and orders.
This is not for you if:
You’re a DIY-er who wants to build a site on their own.
You have no high quality images of your products, attracting new customers is tough without even a few great images, but get in touch here and I’ll give you some advice on how to get this sorted!
YOUR QUESTIONS ANSWERED
+ How long does it take?
From your start date it will take around 8 weeks to completion.
+ What do I need before we start?
Before we start I'll ask you to complete the Ideal Customer workbook, and by the 4 week mark you should have gathered all of your website info together. So that's things like your menu, your story for the about page, gallery images. Don't worry though, I will provide a content planning kit to help you gather all of this information together.
+ What platform do you use for the website?
I use (and love) Squarespace for all of my website. I go into detail in this blog post about why I love it so much, but the short answer is that it is extremely user friendly for my clients to use after I hand the site over to them. It also allows me the creative freedom to create a beautiful bespoke website that can be strategic, smart but simple to use.
+ How much is hosting?
As I mentioned, hosting is provided through Squarespace and will be s paid directly to them. You can may monthly or annually and with the annual package you will receive a free domain (website address) and as I am a member of the Squarespace Circle, I can offer you a 20% discount on your first year. For current Squarespace pricing, click here.
+ I've never had a website before, will I be able to update it myself?
Yes! I would never leave my clients high and dry with a website they are scared to touch. The best way to build your Google ranking is through an active and up to date website so I want you to feel confident in managing your own website. When your website is complete you will have access to 'just for you' tutorial videos that will walk you though making small text updates, adding to your galleries, posting a blog and pretty much anything else you think you'd need to know.
+ Can I transfer content from my existing site?
Yes. If you have an existing website with a blog I can transfer this across to your new website.