Thank You Sweets - Website & Brand Design

Michelle from Thank You Sweets got in touch with me as she was looking to revamp the branding and logo of her baking business.  Thank You Sweets provides all sorts of delicious treats but focuses mainly on cupcakes and small bakes for parties and celebrations.

Following early discussion with Michelle, and reviewing her existing branding and the answers to her design questionnaire, it became clear that she was looking for a much brighter and fresher look for her business.  It was also important to inspire confidence in her customers as she was keen to convey that Thank You Sweets were a 'go-to' place for celebration sweet treats.

There was one element from the existing branding that Michelle really wanted to carry through to her new logo, which was the simple five petal flower that appeared in her old logo.  It is used as a cupcake topper in her baking business and has become the recognisable mark of Thank You Sweets. It ended up playing a very big role in her new website and logo


MOOD BOARD

 
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SKETCHES


FINAL LOGO & STYLE GUIDE

 
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FINAL WEBSITE

 
 

SOCIAL MEDIA GRAPHICS & BUSINESS CARD

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