Your website should be more than a collection of pictures of your baking. It should speak directly to your customers so they know instantly that they have to have your cake, cookies, macarons or *insert other tasty treat here* at their next celebration or event.
A thoughtful website, that showcases the specific products you want to sell, will attract more customers right to your door (virtual or otherwise!) that wouldn’t dream of holding a celebration without one of your cakes as the centerpiece!
Whether you specialise in rustic wedding cakes, branded sugar cookies or elegant macaron favours, your website should reflect your specialty product to make your business memorable and the ‘go-to’ bakery for your specialty.
"Kirsty became like a mind-reader and quickly honed in on what I liked and the style I was trying to achieve. Needless to say, I now love my website!"
- Jo, Cakes at No. 9
MAKE RUNNING YOUR BUSINESS EASIER WITH A SMART WEBSITE
Ever find yourself juggling orders from Facebook, through SMS or by phone? Streamline the process by directing customers to a customised order form on your site that will send all orders directly in your inbox.
Do you scramble for a business card when you meet a potential customer? With a beautifully designed gallery or page on your site, all you have to do is whip out your phone and you’ve got a pocket portfolio, ready to sell!
Are you struggling to stand out against the other bakers in your town? A branded website, that speaks directly to your target market, will make you memorable to customers. That high quality, care and attention you give to your baking can now be reflected in your online home.
Your website can:
Allow you to get found online to reach more customers and share more of your delicious baked goods with the world!
Be a virtual shop window to showcase all of your beautiful bakes, reflect your brand and present you as the professional baker you are.
Act as a second pair of hands, answering frequently asked questions, streamlining your order process and booking cake consultations.
So what are you waiting for?!
THE BAKERY BUILDER
a custom website design package
Investment: £750 | Project length: 4 weeks
WHAT YOU GET:
A fully customised, bespoke website tailored specifically to your baking business and your target customer.
Custom icons, headers and buttons that will make your site stand out from the rest and be remembered by those potential customers!
Integrated cake consultation scheduler - ask your clients the right questions and get them booked into your calendar easily!
Personalised tutorial videos allowing you to maintain and update your own website after handover.
A kick-off planning guide that will walk you through gathering the content you need for your site.
Integration to your existing social media accounts.
Basic SEO optimisation, to get your found online.
Having Kirsty create my company website is the BEST investment I've ever made! Kirsty is an amazing designer and intuition and patience are only matched by her professionalism and knowledge of the market.
- Elizabeth, Delicioso Decor
WHO THIS PACKAGE IS FOR?
This is for you if:
You’re ready to take your baking business to the next level, by attracting your dream customers.
You’ve nailed down your logo and branding and now need an online space to match.
You want a simple, streamlined system for handling customer enquiries and orders.
This is not for you if:
You’re a DIY-er who wants to build a site on their own.
You don’t yet have a logo or brand design for your business. I can help!
You have no high quality images of your products, attracting new customers is tough without even a few great images, but get in touch here and I’ll give you some advice on how to get this sorted!
YOUR QUESTIONS ANSWERED
+ What platform do you use?
I use (and love) Squarespace for all of my website. I go into detail in this blog post about why I love it so much, but the short answer is that it is extremely user friendly for my clients to use after I hand the site over to them. It also allows me the creative freedom to create a beautiful bespoke website that can be strategic, smart but simple to use.
+ How much is hosting?
As I mentioned, hosting is provided through Squarespace and will be s paid directly to them. You can may monthly or annually and with the annual package you will receive a free domain (website address) and as I am a member of the Squarespace Circle, I can offer you a 20% discount on your first year. For current Squarespace pricing, click here.
+ Can I transfer content from my existing site?
Yes. If you have an existing website with a blog I can transfer this across to your new website.
+ How long does it take?
From your start date it will take around 4 weeks to completion. Before we start I will ask you to gather together your text, images and logo/brand information so when that start date arrives, we're ready to dive straight in!
+ What do I need before we start?
As I mentioned above, before the project starts I will ask you to collate all of the images you'd like to use on your website, as well as text for the various pages you will need. So that's things like your menu, your story for the about page, gallery images. Don't worry though, I will provide a content planning kit to help you gather all of this information together.
+ I've never had a website before, will I be able to update it myself?
Yes! I would never leave my clients high and dry with a website they are scared to touch. The best way to build your Google ranking is through an active and up to date website so I want you to feel confident in managing your own website. When your website is complete you will have access to 'just for you' tutorial videos that will walk you though making small text updates, adding to your galleries, posting a blog and pretty much anything else you think you'd need to know.