GUEST POST - 5 PROVEN WAYS TO GET MORE CAKE CUSTOMERS

GUEST POST - 5 PROVEN WAYS TO GET MORE CAKE CUSTOMERS

Rebekah Allan from Angel Foods has the best job in the world, talking about cakes! She believes anyone can make great cakes + anyone can make great money from cakes! Helping food lovers with positive support and a little bit of business know-how to help unlock the passion. Through high quality, easy to understand, actionable, fun tutorials, teaching others how to build the sweet business of their dreams. With a free Cake Business Toolkit on how to go from a HOBBY caker to making a KILLING in 3 days flat!

With any new business, getting your name out there and getting inquiries and orders is always the biggest challenge.  

There is always so much trial and error to figure out what to do (next) and what marketing strategy works (or doesn’t). While, yes, it does come down to ‘try, test, tweak, repeat’ at the same time, it’s nice to have a helping hand with what has worked for others!

TIPS FOR CREATING STAND-OUT BUSINESS CARDS

TIPS FOR CREATING STAND-OUT BUSINESS CARDS

 Chances are, one of the first bits of marketing  you will get yourself once you start up your baking business, is a business card.  They are easy to carry around with you wherever you go, you can hand them out to friends and family, pin them on notice boards, leave them in local shops or even use them in your packaging by attaching them to your cake boxes.  They also have the benefit of being affordable and there are many sites out there that make it easy to design your own or use a template.

 With business card production being totally accessible to all, it can sometimes mean that good design of is forgotten.  I don’t want that to happen to you, so if you are planning on using a ‘design your own service’ for your cards….read on!

DESIGN - BEHIND THE SCENES: KERIZCAKES

DESIGN - BEHIND THE SCENES: KERIZCAKES

A few weeks ago I handed over my most recent design project to Kerry of Kerizcakes, and I’m absolutely delighted with the way her new logo and branding turned out.  Kerry was looking to create a new look for her home-based cake and cupcake business so she could start to build up a more recognisable image and more professional look.

As always the first step for clients is to answer a short questionnaire to give me a better understanding of their business before I get started, and I also ask that they start collecting images into a Pinterest board to help with my initial ‘Inspiration Board’ layout.  Some of the words Kerry used to descibe her business were modern, stylish and classy and she had also been Pinning a lot of purples, golds and florals, all of which I took through into the final board.

Following some further discussion I then went on to create three black and white logo options based upon the questionnaire and inspiration images.

HOW TO BRAND YOUR BAKING BUSINESS

HOW TO BRAND YOUR BAKING BUSINESS

The key to success for any cake or baking business is making the most delicious and beautiful products around.  That is definitely true.  However, it can make things a lot easier if your business ‘brand’ makes the task of selling your cakes, a whole lot easier.

Great products will sell themselves, but only once people know about them, and in the noisy, advertising-filled world we live it, standing out from the crowd can be tricky.  That’s why having a recognisable brand is really important to making sure you become people’s go-to seller.  See, branding doesn’t just apply to big chains and nationwide bakers, it’s important for small and home-based businesses too.