Posts in Folio

A few weeks ago I handed over my most recent design project to Kerry of Kerizcakes, and I’m absolutely delighted with the way her new logo and branding turned out.  Kerry was looking to create a new look for her home-based cake and cupcake business so she could start to build up a more recognisable image and more professional look.

As always the first step for clients is to answer a short questionnaire to give me a better understanding of their business before I get started, and I also ask that they start collecting images into a Pinterest board to help with my initial ‘Inspiration Board’ layout.  Some of the words Kerry used to descibe her business were modern, stylish and classy and she had also been Pinning a lot of purples, golds and florals, all of which I took through into the final board.

Following some further discussion I then went on to create three black and white logo options based upon the questionnaire and inspiration images.

Read More

Before Christmas I wrapped up a design project for a local cake business, Cakes at No. 9, based in Cromarty in the north of Scotland.  The client was looking for a full revamp of her business image, which meant new logo and branding, along with a website, business cards and social media designs.  

The business was moving away from taking general orders to focus on high end bespoke orders, particularly wedding cakes, and the branding had to reflect that shift. 

The first step when working with clients is to send them through a questionnaire about their business and how they see their branding.  I also ask them to start collating images that they like, which are either directly or indirectly related to their business, on Pinterest or through a Google Drive folder - this helps me to build up a picture of what they are looking for in their new brand design and what will best suit their business.

Read More