5 brand palettes for your home baking business
When you’re in the early stages of building your bakery, the chances are you will want to DIY your branding. This is hard though. You’re likely starting with a blank canvas and don’t quite know where you should start.
My recommendations are to think about what items you are selling and who your ideal customers are. What colours, fonts, tone of voice and style represents the personality of the products you sell. What will connect with your ideal customer - what do they like and respond to?
Top tip - don’t just pick what you like. Remember this is a representation of your business, not you personally.
In this post, I’m giving you a helping hand and a little starting point by sharing 5 different style palettes for 5 different bakery personalities. Which one do you think resonates best with your business?
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For fun and lively bakeries
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This brand palette would be perfect if you specialise in buttercream celebration cakes for children and birthday parties. Maybe you sell colourful cupcakes and love sprinkles on everything!
Your customers are looking for something fun and bespoke that will make people smile at their event. You may use fondant for character decorations and custom details on your bakes, cupcakes and more!
Like this style? Check out my Battenberg website template!
For friendly & hearty bakeries
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This brand palette is great if you let the natural ingredients shine and create beautiful bespoke bites for customers who love your flavours.
I’m thinking bakers who love using the best quality local ingredients to make a range of single-serving products like cupcakes, brownies, cookies and more. You love connecting with your customers at food fairs and farmers markets to create flavours that they can’t stop raving about!
For elegant & classic bakeries
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This brand palette is the one for you if you create high-end wedding cakes for clients who want a timeless cake to make their special day perfect.
You are professional and reliable, brides and grooms know they can count on your for a cake that their guests will be talking about for years to come. The flavour is perfect and the decoration is flawless.
Like this design? Check out my Madeleine website template!
For earthy and healthful bakeries
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This brand palette will suit your home baking business if you make organic and health-conscious snacks delicious and tempting for your ingredient savvy customers.
You probably create vegan and grain-free bakes with the best organic produce to cater for all of your customers’ tastes. Your bakery shares snack bars, protein balls alongside more decadent bakes using the finest ingredients for all diets.
For modern and vibrant bakeries
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This eye-catching brand palette will be the one you are inspired by if you bake bold brownies and cake pops that are made to order and posted to customers as a delightful letterbox treat!
You want a strong presence on social media so customers will recognise your bakes and know that’s exactly what they want to send to their bestie as a birthday treat.
Love this style? Check out my Chiffon template!
I hope these brand palettes have given you some inspiration for your own home baking business. What palette do you resonate with the most?
If you are ready to dive in and create your own brand palette, check out my FREE DIY your bakery brand course, which shows you how to create your own brand palette guide and so much more!
