Posts in Marketing
Writing an About Page for Your Bakery Website

Every page on your baking business website is a place to attract new cake orders, and the about page is a great opportunity to connect with your customers by giving them a chance to get to know you.  It’s important that you don’t cram your website full of text and information as it can overwhelm potential customers and they may leave the website before they even see what you have on offer. 

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Portions of this post are taken from my DIY Your Baking Business Website course.  For more information about that, click here.

Before you dive into building your cake decorating or baking business website, you need to take some time to plan out what you are going to create.  A website without a purpose, or clear function, will not be worth the time you’ll take to create it.

Likewise, a website than has good content, but doesn’t align with your business and brand style, will not help you attract the right kind of customers and will leave those who do visit confused about your message.

The two keys to a good website are CONTENT & STYLING.

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Rebekah Allan from Angel Foods has the best job in the world, talking about cakes! She believes anyone can make great cakes + anyone can make great money from cakes! Helping food lovers with positive support and a little bit of business know-how to help unlock the passion. Through high quality, easy to understand, actionable, fun tutorials, teaching others how to build the sweet business of their dreams. With a free Cake Business Toolkit on how to go from a HOBBY caker to making a KILLING in 3 days flat!

With any new business, getting your name out there and getting inquiries and orders is always the biggest challenge.  

There is always so much trial and error to figure out what to do (next) and what marketing strategy works (or doesn’t). While, yes, it does come down to ‘try, test, tweak, repeat’ at the same time, it’s nice to have a helping hand with what has worked for others!

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 Chances are, one of the first bits of marketing  you will get yourself once you start up your baking business, is a business card.  They are easy to carry around with you wherever you go, you can hand them out to friends and family, pin them on notice boards, leave them in local shops or even use them in your packaging by attaching them to your cake boxes.  They also have the benefit of being affordable and there are many sites out there that make it easy to design your own or use a template.

 With business card production being totally accessible to all, it can sometimes mean that good design of is forgotten.  I don’t want that to happen to you, so if you are planning on using a ‘design your own service’ for your cards….read on!

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The key to success for any cake or baking business is making the most delicious and beautiful products around.  That is definitely true.  However, it can make things a lot easier if your business ‘brand’ makes the task of selling your cakes, a whole lot easier.

Great products will sell themselves, but only once people know about them, and in the noisy, advertising-filled world we live it, standing out from the crowd can be tricky.  That’s why having a recognisable brand is really important to making sure you become people’s go-to seller.  See, branding doesn’t just apply to big chains and nationwide bakers, it’s important for small and home-based businesses too.

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To successfully grow your baking business takes work, of course, all the best things do.  However it is important to ensure the work you are putting into your business is in the right areas so you can be as efficient with you time as possible.

Unfortunately, to grow a profitable baking business it’s not enough to bake the best cakes in your area - you need everyone to know they are the best and be desperate to buy them.  This takes some time and effort spent on marketing your business.  Now, I completely understand how unnatural it can feel to promote your own own, I used to hate it, but I did understand that it had to be done because if I’m not going to shout about how wonderful I am...who is?  Next week on the blog there will be a full post with the best ways to feel good about promoting yourself - so keep an eye out for that.

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Today I’m asking you to consider how you are presenting your business to your customers.  This covers many different aspects of your business, but is basically anywhere that your customers get an impression of you and your bakery.  We are going to specifically focus on the following four areas, but this can apply anywhere in your business:

  • Online - website & social media

  • Correspondance

  • Face to face meeting

  • Packaging

The above list forms a general order of how people will come into contact with your business, go on to interact with you, place an order and, finally, receive the goods.  Often, when business owners are busy with the actual ‘thing’ they are supplying to their customers, the public face of your business can be forgotten.  It is important to remember that wherever your name is printed (or your company name) you are being judged by potential customers.

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Deciding on your baking businesses brand and logo can be one of the most painstaking tasks of setting up your business.  There are so many options and ideas it can be hard to even know where to start.  Not to mention how indecisive you become when making decisions for yourself...or maybe that's just me!

I had known for years that I would name my home baking business Ever So Sweet, but when it came to designing the logo, business cards and website it took forever!  If you're stuck in that same quandary then I hope I can inspire you with some of my very favourite bakery logos and branding styles.

There is also a free download which includes some simple bakery themed icons to use in your own logo designs, on your website or to integrate into stationary and business cards - you've got a whisk, wooden spoon, cake on a stand and a cupcake.  I've included the transparent background .PNG files as well as Photoshop .PSD files, so you are free to use them wherever you want! 

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