CAKE PRICING PLUS: how to price & market your cakes
Pricing cakes is the number one issue that I see baking and cake decorating business owners struggle with.
It doesn't have to be that way.
Armed with the right tools and information, cake pricing can be easy!
Also included BONUS marketing module with templates, video guides and e-books to help you promote your business.
WHAT'S INCLUDED IN 'CAKE PRICING PLUS'?
Inside Cake Pricing Plus you will find all of the tools needed to make pricing your cakes a breeze!
- CAKE PRICING CALCULATOR - Updated calculator which now allows you to customise your Overheads and include Profit Margin
- CAKE PRICING E-BOOK- A PDF guide taking you through creating a livable income, generating your hourly rate, profit margins and recording your information.
- PRICE CHECKER SPREADSHEET - Input historic and current pricing information for your orders, allowing you to see where you have under or overcharged. It will also help inform all future pricing.
- CAKE COSTS SPREADSHEET - Calculate exactly how much a batch of cupcakes costs you. This spreadsheet allows you to input ingredient prices, then your recipe amounts to find out the cost of each product you make.
- TIME AND OVERHEADS SPREADSHEET - Keep all of your business costs and time in one place. Enter all of your overheads and this spreadsheet will tell you how much extra to charge per cake. Also record all the time you spend on your business, which you can them input in to the Cake Pricing Calculator.
- CAKE PRICE QUICK REFERENCE SPREADSHEET - Over time you will end up pricing the same type of cakes over and over. Enter the flavour, size, style and price into this spreadsheet for quick future reference, to save you going through the whole pricing process each time.
*Spreadsheets are provided in OpenDocument and Microsoft Excel Worksheet files, can be viewed in Google Drive, Microsoft Excel and Apple Numbers.
BUT THAT'S NOT ALL, there are bonuses!
Bonus 1, worth £10/$20USD/$26AUD
BONUS MARKETING MODULE TO HELP YOU SELL ALL OF THESE CAKES YOU'VE JUST EXPERTLY PRICED!
- MARKETING E-BOOK - How to market your cakes online and locally.
- PDF MARKETING CHECKLIST - Run through this checklist to keep you accountable and on track with marketing your business.
- MARKETING TEMPLATES & HOW TO VIDEOS - These editable Canva templates can be used to promote your business online and locally. You will find Facebook promo graphics, social media headers, as well as templates for menus to be used on your website or printed and given to customers.
BONUS 2, worth £9/$12USD/$15AUD!
HOW TO PLAN YOUR CAKE BUSINESS WEBSITE!
FIVE STEP-BY-STEP PDF E-GUIDES TO WALK YOU THROUGH EXACTLY WHAT YOUR WEBSITE NEEDS TO ATTRACT CUSTOMERS AND MAKE MORE SALES. WHETHER YOU PLAN ON DIY-ING YOUR SITE OR HIRING A DESIGNER. PLAN IT ALL OUT AND FINALLY CHECK 'START A WEBSITE' OFF YOUR TO-DO LIST!
SCROLL DOWN TO CHECK OUT ALL OF THE GOODIES IN DETAIL!
THE CAKE PRICING PLUS PACK INCLUDES...
CAKE PRICING CALCULATOR
- Interactive PDF
- Quickly price your cakes
- Never have to ask for pricing help again
- Input your details and the calculator will tell you what to charge.
- Add in your overheads
- Allow for profit
- Use as a guide to inform your pricing
CAKE PRICING PLUS - E-GUIDE
- A step by step guide to the elements in the calculator
- How to generate your hourly rate
- What to include in your'time'
- When to introduce profit and what rate to use
- Track the time it takes to create each order
- Quick reference guide - record your pricing to look back on when you get a similar order and save time
- Cost your cakes - input the ingredients and amount and check what each product costs to produce
- Interactive spreadsheets, compatible with Google Sheets, Microsoft Excel and Apple Numbers
- Record your overheads
- Create an historic pricing checker spreadsheet. What did you charge in the past for your cakes? Track your progression.
BONUS NUMBER 1 - MARKET YOUR BUSINESS! (worth £14/$20USD/$26AUD)
MARKETING GRAPHICS WITH HOW TO USE VIDEOS
- 10 editable Canva templates
- Create graphics to help promote your business
- Blog post graphic templates
- Social media special offer templates
- Product menu templates
- Facebook header templates
MARKETING YOUR CAKE BUSINESS ONLINE & LOCALLY E-GUIDE
- A look at different methods for promoting your business
- How to promote online, using social media, blog and a website
- Ways to promote your business in your local area
- Where to promote
- Get published in local press
- Generate more orders
- Tips to look professional online
- Stay on track with your business promotion
- An interactive checklist to remind you to promote your business
- Printable! Stick on your wall and check off every time you promo to keep you motivated
BONUS NUMBER 2! PLAN YOUR CAKE BUSINESS WEBSITE (worth £9/$12USD/$15AUD)
PLAN YOUR WEBSITE
- Whether you want to DIY or work with a designer, you want to have a clear idea of what you need on your website
- How will your website help your business?
- How will your website serve your customers?
- Plan it all out with this 5 step guide - map the pages, sketch out the homepage, gather your content, style it up