5 pages every bakery website needs
It's all very well knowing that you need a website for your bakery, but what should you actually put on that website! I'm breaking it down page by page in the video below.
What pages should you include in your bakery website?
The pages on your website should form the customers journey from landing on your website to making an order or enquiry. These are:
Homepage > About > Menu > Gallery > Contact
Homepage
The homepage is the snapshot of your bakery and the key content on your website. You should open by telling people exactly what you do, who you do it for and where you are based (if the location is important to your bakery). Plus a button to the number one thing you want people to do on your site, which is probably to place an order or make an enquiry.
Following that, you should share a snipped of each of the following pages, with links through to the page.
About You & Your Business
It’s important to connect with your potential customers on a personal level, sharing who you are and why you are the perfect baker for them. To learn how to write your about page, check out this post!
Not sure where to start with your bakery website & branding?
Check out my FREE course which will walk you through DIYing the whole process!
Menu
It’s important to let customers know exactly what type of products you offer, to avoid wasting their time and your time when they enquire for something that you don’t make. This is also my argument for including pricing on your website, even if it’s just a ‘starting from’ price. This sets the expectation of your customers upfront and will avoid people being disappointed when your pricing is out of their budget (Remember, your prices are never too high, just out of their personal budget!)
Gallery
Your gallery will inspire potential customers by showcasing your best work. You can split your gallery into categories for easy navigation. You can keep things simple by displaying your cakes and bakes on a simple background, so there is continuity between your photos. If you cater for events and put on spreads, rather than just single items, images showing your bakes in situ can be really helpful to let customers imagine what it will be like if they have your bakes at their event.
Contact
The all-important final destination of visitors to your website. The goal is that everyone ends up here and then gets in touch to either place their order or set up an initial enquiry. If you are using a contact form on this page, which I recommend, think about what questions will be helpful to ask customers when they get in touch. The more information you have at this stage, the easier it will be for you to put together a quote for their order.
The essential pages for your bakery website video walkthrough
Increase traffic to your website with a blog
Once you’ve got your website up and running I would recommend adding in a blog page where you can regularly upload new content. Regularly doesn’t have to be weekly, but monthly or fortnightly is a good frequency to aim for.
Online search engines love new content. It lets them know your website is active and a helpful resource to people searching the web.
Not sure what to blog about? Check out this post for 7 ideas!
If you are feeling overwhelmed, check out this post to learn the basics of getting a website for your bakery.
