Posts in website
WHY I RECOMMEND SQUARESPACE FOR CAKE BUSINESSES

When you’re looking to build a website for your cake business the amount of options can be overwhelming, and looking in Facebook groups can only add to the confusion because everyone has their own experiences and opinions.  The only real way to know which will work for you is to test drive them, but that can take time and a bit of know-how, so today I’m going to run through why I think Squarespace is the best solution for bakers looking to show off their cakes online.

EASY TO USE

The drag and drop nature of how a Squarespace page is build makes it really easy for someone who isn’t experienced with website building.  You are able to edit the content live on the page so you always know what your end result is going to be.

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PLANNING YOUR CAKE BUSINESS WEBSITE

Portions of this post are taken from my DIY Your Baking Business Website course.  For more information about that, click here.

Before you dive into building your cake decorating or baking business website, you need to take some time to plan out what you are going to create.  A website without a purpose, or clear function, will not be worth the time you’ll take to create it.

Likewise, a website than has good content, but doesn’t align with your business and brand style, will not help you attract the right kind of customers and will leave those who do visit confused about your message.

The two keys to a good website are CONTENT & STYLING.

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HOW MUCH DOES A BAKING BUSINESS WEBSITE COST

Costs are always at the centre of every decision you make as a business owner.  Every penny spent is considered carefully, sometimes agonised over, because everything that goes out takes away from your profit and how much you can afford to pay yourself.

What’s particularly important is the return on costs.  Some costs are easy to account for and see a direct return on, for example, without spending money on ingredients, cake boxes and tools you would have nothing to sell.  Specifically, all of the ingredients, packaging and decoration for a particular cake can be added up and compared with what the cake was sold for.

Other business costs, or expenses, are harder to quantify and return is harder to measure.  Advertising can be something that can eat into your expenses but it’s not always easy to know exactly how many sales are being driven from it.

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WHAT TO EXPECT WHEN WORKING WITH A DESIGNER

Most people get a little anxious when doing something for the first time.  The fear of the unknown can stop you from taking steps forward, even if you know they will benefit you in the long run.

Working with a web/brand/logo designer is one of these mysterious unknowns that you might have some reservations about.  So here I’m going to run through what you can expect when you hire a designer to work with you to redesign your business branding and online spaces.  

I promise, it’s not scary and daunting and it will launch your baking business to new heights!

 

RESEARCH

Before you start working with a designer you’ll want to make sure you chose someone to work with who will completely understand your vision and who will be easy to work with.  So it’s time to do a little online stalking and the first port of call will be their website and portfolio.  Are there designs here that stand out to you or do they convey the same feeling that you want from your new brand?  If you like what you see here, do a little more digging and check out the designers blog, if they have one, and their social media accounts.  Here you will start to understand their personality a bit more and if you find yourself warming to the designer then it’s time to reach out and make an enquiry about working together.

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HOW TO STRUCTURE YOUR BAKING BUSINESS WEBSITE

I’ve talked before on the blog about the importance of having a website for your business, so today I’m going to go into a little more detail about what that website should look like and how it should function.  It doesn’t have to be complicated but there should be enough of a structure to allow your potential customers be guided through the site on a coherent path.

WHAT IS THE PURPOSE OF YOUR WEBSITE?

Firstly you must decide what you want out of your website.  

Will it be...

  • An online shop to sell your products directly?

  • A portfolio for your cake creations?

  • Somewhere for people to understand your brand and make contact with you?

  • A blog sharing behind the scenes from your kitchen or baking tips?

  • An information hub for you to direct customers to, containing answers to FAQ’s?

Your website can cover a number of these elements but it should be serving one primary purpose, meaning when visitors land on your page they understand straight away what they are to do.

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