Rebekah Allan from Angel Foods has the best job in the world, talking about cakes! She believes anyone can make great cakes + anyone can make great money from cakes! Helping food lovers with positive support and a little bit of business know-how to help unlock the passion. Through high quality, easy to understand, actionable, fun tutorials, teaching others how to build the sweet business of their dreams. With a free Cake Business Toolkit on how to go from a HOBBY caker to making a KILLING in 3 days flat!
With any new business, getting your name out there and getting inquiries and orders is always the biggest challenge.
There is always so much trial and error to figure out what to do (next) and what marketing strategy works (or doesn’t). While, yes, it does come down to ‘try, test, tweak, repeat’ at the same time, it’s nice to have a helping hand with what has worked for others!Read More
Deciding on your baking businesses brand and logo can be one of the most painstaking tasks of setting up your business. There are so many options and ideas it can be hard to even know where to start. Not to mention how indecisive you become when making decisions for yourself...or maybe that's just me!
I had known for years that I would name my home baking business Ever So Sweet, but when it came to designing the logo, business cards and website it took forever! If you're stuck in that same quandary then I hope I can inspire you with some of my very favourite bakery logos and branding styles.
There is also a free download which includes some simple bakery themed icons to use in your own logo designs, on your website or to integrate into stationary and business cards - you've got a whisk, wooden spoon, cake on a stand and a cupcake. I've included the transparent background .PNG files as well as Photoshop .PSD files, so you are free to use them wherever you want!
By far the most popular article on this site is my post about pricing your baking. I continue to see questions on forums and in Facebook groups about how much to charge when you’re getting started so I thought I would revisit the topic, dig a little deeper and look at it from a couple of different angles. If you’d like to get caught up please have a look at part one over here.
In addition, I've also revamped the free Cake Pricing Calculator and it now looks more beautiful than before and even easier to use. I hope you find it really helpful in your cake business so please hit the big yellow button below to download yours.Read More