Last week I talked about the importance of branding your baking business, and all the different areas where branding extended to. As I mentioned, if it’s not the most important part of your brand, your logo is certainly what most people will come into contact with first, be it on your Facebook page, website or business card. That’s why it’s important to have a professional looking logo right from the start. Unfortunately though, when you’re new to business you might not have the spare money to spend on hiring a graphic designer, so what do you do? Well, you can do it yourself!
I definitely believe it’s wise to invest in good design for your business by hiring a professional, but I also completely understand it is not always realistic for new business to finance it. However, it is important to have some kind of image or logo right from the start that people can recognise and remember you now. Here’s why DIY-ing a logo is a good start:
Most importantly, it will save you money which you can invest in other areas, like kitchen equiptment
You will look professional right from the start
It can be a great start for when you are able to work with a designer, you won’t be starting from nothing and will have an understanding of what you really want
You can start to build a cohesive look throughout your business
- A logo will help you stand out from your competition and be more memorable to your customers