WHY I RECOMMEND SQUARESPACE FOR CAKE BUSINESSES

When you’re looking to build a website for your cake business the amount of options can be overwhelming, and looking in Facebook groups can only add to the confusion because everyone has their own experiences and opinions.  The only real way to know which will work for you is to test drive them, but that can take time and a bit of know-how, so today I’m going to run through why I think Squarespace is the best solution for bakers looking to show off their cakes online.

EASY TO USE

The drag and drop nature of how a Squarespace page is build makes it really easy for someone who isn’t experienced with website building.  You are able to edit the content live on the page so you always know what your end result is going to be.

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PLANNING YOUR CAKE BUSINESS WEBSITE

Portions of this post are taken from my DIY Your Baking Business Website course.  For more information about that, click here.

Before you dive into building your cake decorating or baking business website, you need to take some time to plan out what you are going to create.  A website without a purpose, or clear function, will not be worth the time you’ll take to create it.

Likewise, a website than has good content, but doesn’t align with your business and brand style, will not help you attract the right kind of customers and will leave those who do visit confused about your message.

The two keys to a good website are CONTENT & STYLING.

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HOW MUCH DOES A BAKING BUSINESS WEBSITE COST

Costs are always at the centre of every decision you make as a business owner.  Every penny spent is considered carefully, sometimes agonised over, because everything that goes out takes away from your profit and how much you can afford to pay yourself.

What’s particularly important is the return on costs.  Some costs are easy to account for and see a direct return on, for example, without spending money on ingredients, cake boxes and tools you would have nothing to sell.  Specifically, all of the ingredients, packaging and decoration for a particular cake can be added up and compared with what the cake was sold for.

Other business costs, or expenses, are harder to quantify and return is harder to measure.  Advertising can be something that can eat into your expenses but it’s not always easy to know exactly how many sales are being driven from it.

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